1. Engagement and Retention: The Double-Edged Sword
When it comes to online training, it seems the world is divided: some training providers love it, while others view it as a threat to valuable in-person learning. So, can creating online courses truly make or break your business?
Let’s explore the pros and cons.
1. Emphasise Lifelong Learning
While some training providers argue that online courses can lack the excitement and engagement of face-to-face sessions, this doesn’t mean online learning can’t be valuable. For many, the issue comes down to how the course is delivered.
In a physical classroom, a teacher’s presence can be inspiring. Their personality, real-life examples, and ability to lead practical activities make the learning experience engaging.
Online, however, this is more challenging. Training providers need to work harder to capture the learner’s attention, and the risk of disengagement is higher.
Tip: Create engaging content through interactive elements, quizzes, and practical activities – even online! Thoughtful course design can go a long way to mimicking the in-person experience.
2. The Right Fit for Specific Types of Training
Not all training translates well online, but some types thrive in the digital space. For example, courses that involve teaching specific software, digital marketing techniques, or technical skills requiring step-by-step instructions are often better suited for online formats. Here, learners benefit from the ability to pause, rewind, and practice as they go along.
If your training relies on practicing with a computer software rather than passive learning, an online course might actually be the best option for your learners.
On the other hand, if you’re teaching a skill that demands the interaction between two people (such as CPR, for example), providing an online training course would be somewhat bizarre.
3. Brand Development: In-Person vs. Online
In-person training offers an undeniable edge when it comes to building a brand experience. Real-life interactions, memorable events, and face-to-face connection foster strong relationships with clients, leaving a lasting impression.
Online training, by contrast, can feel more transactional and lacks the personal touch that often helps build brand loyalty. But that doesn’t mean it’s impossible. By incorporating webinars, live Q&A sessions, and community forums, you can still create a sense of connection that helps build your brand digitally.
4. Create a CPD-Focused Message for Employers
The digital space is vast, and while it provides the potential to reach a global audience, it’s also crowded. If you choose to compete with online training, you’ll need to stand out, whether through innovative course design, niche subject matter, or excellent customer service.
On the flip side, in-person training has its own advantages. It is often more expensive, creating a sense of exclusivity, and many learners are willing to invest for the personal attention that comes with it. The smaller pool of learners is balanced by the higher price point and the premium experience you can offer.
Final Thoughts
Ultimately, the decision to create online courses depends on your business model, your learners, and the type of training you deliver. Online learning offers scalability and flexibility, but in-person learning often delivers deeper engagement and brand connection. Rather than choosing one over the other, many training providers are opting for hybrid models—offering the best of both worlds.
Until next week, keep innovating, keep educating, and keep growing your training business!
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