Hello, and welcome to this week’s Friday Fresh!
The holiday season is upon us, and while most people are winding down for the year, this is a prime opportunity for training providers to inject some holiday cheer into their marketing.
By offering creative and festive promotions, you can capture the attention of those looking for unique gift ideas, career boosts, or ways to start the new year on a high note.
Here are three holiday-inspired promotions that can boost your training sales and help your learners end the year with growth and success.
1. The Gift of Knowledge
Everyone loves giving and receiving gifts over the holidays, and what could be more valuable than the gift of knowledge?
This season, promote your training courses as gifts that last a lifetime.
How it works: Allow people to purchase your training courses as a gift for a friend, family member, or colleague. Create festive, customisable gift certificates that buyers can personalise, making the recipient feel extra special.
Target audience: Individuals looking for meaningful gift ideas that help others grow in their personal or professional lives.
Marketing Tip: Use festive visuals and taglines such as “Give the Gift of Knowledge” or “The Perfect Present for the Lifelong Learner” in your campaigns. Highlight that this gift is both thoughtful and practical – an investment in the recipient’s future.
2. A Successful Year: Full Year of Support
Your second holiday promotion can be designed to offer long-term value: a year-long support package around a core training course. This promotion is perfect for learners who want more than just a one-off training session – they want a complete learning journey that supports their growth throughout the entire year.
How it works: For example, if you offer a leadership course, bundle it with 12 monthly follow-up sessions, so learners have continuous support and guidance for a full year. This holiday-exclusive package can be positioned as a “Successful Year” offer, setting learners up for ongoing success in 2025.
Target audience: Professionals looking for ongoing development, or employers who want to invest in long-term growth for their teams.
Marketing Tip: Brand this offer as a “Holiday Edition Training Package” with extra bonuses – like exclusive content or a themed first session – that makes it feel festive and special. Emphasise the long-term value learners will receive from a full year of guidance and support.
3. Holiday Fast-Track: Accelerate Your Success
For those looking to make the most of their holiday downtime, offer a “Fast-Track to Success” promotion. This involves creating an accelerated, holiday-themed version of a popular course – perfect for people wanting to gain new skills or complete a course before the new year begins.
How it works: Take one of your popular courses and condense the schedule, offering learners an intensive, flexible version that they can complete over the holiday period. For example, if you normally run a course over 6 weeks, create a 2-week accelerated version that can be completed during their holiday break.
Target audience: Ambitious learners who want to maximise their time off, or those looking for a last-minute boost before the year ends.
Marketing Tip: Promote this as a limited-time opportunity for those who want to be ahead of the curve in 2025. Use phrases like “Jumpstart Your Success Before the New Year” and “Fast-Track Your Career This Holiday Season.” Highlight how learners can enter the new year with new skills in hand, while others are still making their resolutions.
Final Thoughts
The holiday season is a fantastic opportunity to engage your audience in creative, meaningful ways.
Whether it’s through gifting knowledge, offering long-term support, or fast-tracking their learning journey, these festive promotions can help you stand out and connect with learners who are looking for more than just another course – they’re looking for ways to invest in their future.
