You have probably already realised that as a trainer, you’re also your marketer, advertiser, salesperson, PR agent, accountant, and practically everything else.
And I’m sure you also know that there are millions of opportunities out there, but capturing a large chunk of them can be incredibly difficult.
Or it can be easy if you are PREPARED.
In this edition of the Friday Fresh newsletter, we’ll give you a few million-dollar ideas on how to prepare for attending business events.
Let’s dive in.
Step 1: Instant Sign Up
You need a reason for people to stay engaged after the event. Before attending, create a bite-sized version of your training – something easy to access and enticing enough to spark curiosity.
Example 1: The Taster Approach
Let’s say you specialise in Leadership & Management training. Before the event, prepare a 30-minute live taster session. Then, when speaking to potential clients, say:
“For people I meet at this conference, I have prepared a high-value leadership taster session – should I sign you up for the next one? Let’s get your name on the list.”
Set up a simple sign-up form (Google Forms, Typeform, or an automation tool) so you can instantly capture details from your phone (and don’t forget to set up an automated confirmation email for your lead).
Example 2: The Email Series Approach
If your expertise is in Public Speaking, and you already have a 5-part email series on overcoming stage fright, use it!
When chatting with a potential client, say: “I have a short email series packed with practical public speaking tips – would you like me to send it to you?”
Again, you can sign them up immediately from your phone and let automation do the rest.
Step 2: Have a Pre-Written Email Ready to Send
Instead of scrambling to remember details after the event, write an email template in advance.
Your email should include:
- A short introduction (remind them where you met)
- The key highlights of your training
- Pricing & booking options
- A clear next step (book a call, sign up for a taster, etc.)
When someone shows interest, personalise the email slightly and send it immediately – while your conversation is still fresh in their mind.
Step 3: Make it Easy for People to Take Action
People get busy after events, and most of them won’t chase you. Make it effortless for them to reconnect by offering:
- A QR code that links directly to your website or sign-up form
- A calendar link so they can book a follow-up call instantly
A physical takeaway (business card with a free resource link)
The key to winning clients from events is removing all barriers to action. If people need to “get back to you later,” chances are – they won’t. But if you can sign them up for something valuable on the spot, you’ll turn more conversations into real business opportunities.
So, before your next event, ask yourself:
📌 What can I offer instantly?
📌 How can I capture interest with zero friction?
📌 Do I have a ready-to-send follow-up email?
Master these steps, and you won’t just attend events; you’ll make them work for you.
Can I have a moment of your time?
As of the end of January 2025, we have written and sent out over 70 Friday Fresh newsletters!
Despite being in the age of AI and content generation without much thought into it, we have decided that providing you with value is too important of a task to allow for the common mediocrity and AI and write everything ourselves.
Over the past year and a half, many of you have said that you love this newsletter and that it often makes you re-think concepts. These comments have been the inspiration we needed to carry on.
And today, we’d like to use your help (it will take a couple of minutes)
We are considering submitting the Friday Fresh series for a content award (or a few), and we would love to include YOUR THOUGHTS and COMMENTS. Feel free to be brief or detailed, specific or not, flattering or criticising. Whatever your feedback, it won’t go unnoticed. Taking a moment to drop us a few words will be deeply appreciated.
Thank you for taking a moment to read this!
Warm Regards,
Nina Alexander & The CPDSO Marketing Team
